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The way clients' names are listed

I can't seem to work out why each time I raise a job, it seems to be a lucky dip as to how it shows up. Sometimes it will be JOHN SMITH, and other times it will be SMITH, JOHN. I am sure I'm taking their details the exact same way each and every time, and yet it just continues to manifest whichever way it chooses. Okay for names like JOHN SMITH, but when they're names that aren't so obvious, my staff on site get confused and call customers by their surname accidentally. Please advise what I might be doing to cause this.