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Google Analytics

Hi - we have a client who relies on a 3rd party provider to track their bookings via Google Analytics. We've set up the ServiceM8 Online Booking form as per normal, and have have configured the Google Analytics tracking ID

However, Google Analytics data isn't capturing some of the conversions at all, and in some cases isn't accurately attributing the conversions to the correct source. This is important as without visibility of the conversion source, the customer is able to have accurately reported data for their advertising ROI.

I've noticed a couple of other questions have been posted with similar issues, but alas... no responses.

Throwing this up here in case.